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Dynamic pricing in the leisure industry

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Learn more about dynamic pricing in the leisure industry. Why is it the logical evolution of your pricing strategy?





What is it all about?

Dynamic pricing allows you to meet the real demand of your customers with a price they are willing to pay. It adjusts prices in real time based on various industry-specific factors.


What place in the leisure industry?

While airlines and other transport services have understood the need to implement dynamic pricing for several years now, few leisure and event organisers have taken the step so far.


What are the benefits?

The purpose of dynamic pricing is to maximise your revenue potential and balance your frequentation over the day, while respecting your objectives and constraints.




You are in great company

Customer logo
Marina Devantéry
Head of ticketing and accounting
Fondation de l'Hermitage
"We are grateful for this new system which allows our team to be faster at the entrance and in the museum shop. The Smeetz team has been very supportive in our transition from an outdated ticketing system to their modern and innovative solution."
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Kit Strobl
Head of ticketing
Chillon Castle Foundation
"Smeetz provided us with a technical solution but not only that. The customer success team also provided us with personalised support. They helped us develop our product offering autonomously while ensuring the quality of the more technical points during the implementation of our ticketing system."
Customer logo
Damien Fulbert
Director of Operations
Swiss Vapeur Parc
"The dynamic pricing is very simple, the more the customer buys in advance and the fewer sales there are, the cheaper the ticket. This allows people who anticipate to have access to the park at a really competitive rate."
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Rob Kirkwood
Marketing Manager
Crocky Trail
‍"The change over from our existing booking platform to working with Smeetz was a pleasure and everything was seamless, quick and efficient. This is a whole online system so it made a huge difference to business."

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