Trampoline parks have surged in popularity, captivating jumpers of all ages with their exciting attractions. Offering interconnected trampolines, foam pits, and obstacles, these recreational spaces provide an immersive experience for high-flying fun. With their ability to engage, promote active lifestyles, and foster social interactions, trampoline parks have become go-to destinations for entertainment.
To stay ahead in this dynamic industry, park owners must embrace innovative strategies like advanced ticketing and commerce solutions. By catering to growing demand and ensuring sustainable success, trampoline parks can solidify their position as exciting hubs of recreation and enjoyment.
In this blog post we’ll deep dive into the 5 major trends we identified as key drivers of success for trampoline parks.
The 5 key trends
#1 Understanding the evolving audience of trampoline parks
While trampoline parks initially gained popularity among children and teenagers, they have now become appealing to a broader age range, including adults and young professionals.
As more people recognize the fun and fitness aspects of trampolining, the age range of park attendees has expanded.This is an opportunity for owners to expand their offering and provide to this new audience targeted activities and programs suited for adults.
From corporate outings to birthday parties and social gatherings, trampoline parks offer an exciting environment that fosters camaraderie and teamwork. Park operators can capitalize on this trend by offering tailored packages for group events, providing private party rooms, and developing team-building activities that make the most out of the park’s infrastructures.
By understanding the changing dynamics of their audience, operators can tailor their offerings, activities, and services to meet the diverse needs of jumpers of all ages which will contribute to the continued growth and success of trampoline parks in the leisure industry.
#2 Innovative park designs and interactive experiences
Trampoline parks and other indoor attractions are undergoing a transformation in their designs, moving away from conventional layouts to embrace innovative concepts.
These evolving designs can incorporate interactive elements like augmented reality (AR) and virtual reality (VR), elevating the park experience to new heights and proposing a wider range of activities to the visitors. Such new advancements revolutionize the way visitors interact with the parks.
Trampoline park operators can leverage these new trends by proposing new activities that integrate new technologies and can further create unique packages and experiences. There is a great potential to offer combined packages of traditional jump sessions and other innovative activities thus reaching new audiences.
#3 Multi-channel touchpoints for visitors
Customers today value thoughtful, tailored, and smooth purchasing experiences, not just during online transactions but also at the park and throughout their entire visit.
As the offering for activities expands, so does the way customers complete their purchases. Not only is there an increasing demand for smooth online purchase experiences, this also applies for the on-site visit. It is important for owners to be aware of such buying trends and to create the best experience possible for their customers.
By prioritizing customer experience across all sales channels, trampoline park operators can differentiate themselves in a competitive market. Thoughtful and tailored purchasing experiences, whether online or in-person, contribute to customer satisfaction, loyalty, and overall success in the industry.
#4 Streamline operations with unified commerce solutions
Trampoline parks face multiple challenges in managing online and onsite sales, point of sale systems, and self-service kiosks. Coordinating these channels separately can result in operational complexities such as scattered sales data, hidden costs and inefficient customer experiences.
Adopting unified solutions can help operators seamlessly integrate all these channels into a centralized system. It allows trampoline parks to create synergies between the different channels and become more profitable.
Moreover, a unified platform streamlines customer experiences by enabling a consistent purchasing journey. Customers can seamlessly transition from online browsing to in-park purchases without disruptions. This centralized approach can greatly help operators in becoming more operationally efficient.
#5 Finding trusted partners
Adopting advanced solutions is not merely a matter of purchasing tools; it requires a strategic shift and expertise to navigate the complexities of the digital world.
Trampoline park operators need experienced and proficient partners who can guide and counsel them throughout the transformation process. Trusted partners bring industry knowledge, technical expertise, and a deep understanding of the unique challenges and opportunities within the trampoline park market.
They provide ongoing support, addressing any issues that may arise and offering guidance on leveraging the full potential of the adopted solutions.
The right partners contribute to the long-term success of trampoline parks by fostering innovation, enhancing operations, and staying ahead of the competition in this dynamic industry.
In short, trampoline parks should be aware of these trends and what it might imply for them from an operational perspective:
Operators should identify their new audiences and created tailored packages and experiencess
Trampoline parks should find innovative ways to integrate new technologies such as VR or ARs
Customers value seamless experiences. Thus, owners should aim at providing exceptional purchasing experiences at every step of the purchase process.
Operators can become more operationally efficient by having a centralized approach to their operations and integrating unified commerce solutionss
Integrating such solutions isn’t simply about buying a new tool. It is important to find trusted and proficient partners that are able to guide and empower the teams during such digital transformations.