If you want to know the performance of your advertising campaigns, tag your links for a better understanding of your marketing efforts.
Why you should tag your links
You promote your activity or event on many channels such as your website, Facebook, newsletters, Google Ads, etc. However, you do not know where your customers come from when they book your activity.
Did they click on the booking widget on your website? Do they come directly from an OTA such as GetYourGuide or Expedia? Or did they click on your latest Facebook ad?
With Smeetz's booking system, you will know which promotional channel generates the most sales. After tagging your links, you will know, for example, how many users have purchased your product after clicking on your FB ad. In addition, you can post different ads on the same channel and see which one is the most successful.
As soon as you have sales, you will see on your Smeetz Account graphics representing your sales and their source. This way, you will know which channel is the most efficient.
What actually is a tag
You should use a different referencing code for each campaign/channel/ad/link. It is up to you to decide how accurate your referencing should be.
What an untagged link looks like
For example, your basic Smeetz link looks like this: https://www.smeetz.com/product/product-name
What a tagged link looks like
The tag is a text added after the URL of your product. It should contain the source of the traffic generated by that link. It is placed after a "?", so it does not change the destination of the link: https://www.smeetz.com/product/product-name?referrer=..........
After the"?referrer=" you can add anything you like.
- If they're ads,
- if they're posts on social networks,
- if it is a specific newsletter,
- if someone else refers you in their website or mentions you in their newsletter, etc.
From now on, when you promote your activity, you will use a unique link that will be easily traceable.