AI Module
Every guest is a returning guest waiting to happen.
Real transaction data powers your CRM, email campaigns, and guest insights automatically. No third-party marketing tools needed.


Your guests leave and never hear from you again.
Most venues have a ticket database but no real picture of who their guests are. Marketing goes out to everyone and converts nobody.
70%
of first-time visitors never return with no re-engagement strategy
10hrs
per week spent manually building email lists and campaign segments.
15%
of marketing budget wasted on untargeted, batch-and-blast campaigns.
0.
visibility into which marketing efforts actually drive ticket sales.
Marketing that runs itself on real data.
Smeetz builds guest profiles automatically from every transaction and triggers the right message at the right moment.

Automated campaigns
Post-visit follow-ups, birthday offers, lapsed-visitor reactivation, early-bird season passes, abandoned cart recovery, and event announcements. All triggered automatically based on guest behaviour.

Automatic guest profiles
Guest profiles are built from booking data: name, email, purchase history, visit frequency, preferred products. Smeetz enriches profiles over time without requiring guests to register.

Retargeting and conversion tracking
Connect Google Tag Manager and Meta Pixel directly to your booking flow. Run smarted paid campaigns based on actual visitor behaviour.

Built-in CRM
Your CRM is the same platform as your ticketing and POS. No data export, no sync jobs, no duplicate records. Every guest interaction in one place.
Your guest data was always there. Now it works for you.
Every booking, every visit, every purchase builds a picture of who your guests are. Marketing Intelligence turns that data into campaigns that run automatically and results you can actually measure.
Guest profiles that build themselves
Campaigns triggered by behaviour, not a calendar
Send to the right guests, not all of them
Promotions that are trackable end to end
Your paid campaigns, connected to real bookings
Marketing performance without the guesswork

Holiday campaigns. Seasonal passes. Event reminders. Scheduled and done.
Pick the date, pick the audience, write the message. Whether it's a summer pass campaign or a bank holiday push, it goes out on time without anyone having to remember.
Before and after Revenue Management.
Without Smeetz
- Customer data scattered across ticketing, POS, and email tools
- Manual email campaigns sent to the entire database
- No retargeting - paid ads not connected to booking behaviour
- Separate CRM with no connection to booking data
With Smeetz
- Unified guest profiles built from every transaction
- Automated, segmented campaigns triggered by behaviour
- GTM and Meta Pixel connected to real booking behaviour, not just page visits.
- CRM built into the same platform as ticketing and POS
Every pricing lever your venue has. One place to run them.
From setting guardrails to reading demand forecasts to tracking revenue per time slot - your pricing operation runs from one dashboard.



Your questions answered.
Smeetz Marketing Intelligence is a built-in CRM and campaign automation module for visitor attractions. It builds guest profiles automatically from booking and transaction data, then uses those profiles to trigger personalised email campaigns without manual work. Common automations include post-visit follow-ups sent 48 hours after a visit, lapsed-visitor reactivation emails triggered 90 days after the last booking, birthday offer campaigns, abandoned cart recovery, early-bird season pass campaigns, and event announcements targeted to guests who attended similar events previously. Venues using the module report a 2x improvement in repeat visit rates.
No. Smeetz builds a guest profile automatically when a booking is completed - name, email, visit history, and spend data are all captured from the transaction. The profile grows with every return visit, F&B purchase, and pass renewal. No separate account or opt-in form required from your visitors.
Post-visit follow-ups, lapsed-visitor reactivation, birthday offers, abandoned cart recovery, early-bird season pass campaigns, and event announcements targeted at guests who attended similar events previously. All of them run automatically once configured. No list exports, no manual scheduling.
For venue-specific campaigns, yes. Guest data, segmentation, email builder, and campaign scheduler are all built in - no exporting lists into a separate tool. Operators who run broader brand or partner campaigns outside the venue sometimes keep a separate tool for those. But for campaigns that drive ticket sales and repeat visits, Smeetz handles it natively.
Because Smeetz runs both the campaigns and the ticketing system, attribution is direct - not estimated from UTM parameters or browser cookies. When a guest who received a campaign completes a booking, that link is tracked at the transaction level. Revenue per campaign, recovered bookings, and conversion rates are all in the same dashboard.
Yes. Consent is captured at the point of purchase, every automated email includes an unsubscribe link, and guest data can be deleted on request from the back office. Smeetz infrastructure is hosted within the EU and built to current GDPR requirements.
Turn first visits into lasting relationships





























