Theaters & Live Entertainment
Every seat filled. Every show optimised.
Seated events, general admission, F&B pre-ordering, and dynamic pricing. One platform for theatres, concert halls, and live venues.



What fragmented operations cost live venues.
Static seat pricing and manual seating plans are costing theatres and live venues real money every night of the season.
20%
of premium seats sold at standard prices without yield management
30%
of interval F&B revenue lost when pre-ordering isn't available
8 hrs
per week managing seating plans manually across shows
15%
of subscribers lapse without automated renewal campaigns
One platform for ticketing, seating, F&B, and subscriber management.
From the first seat sold to the last interval drink served, everything connected in one system built for live entertainment.

Visual seating editor
A seating plan editor that supports rows, sections, accessibility seating, and best-available allocation. Seating maps sync with the booking engine in real time. No separate seating tool needed.

Dynamic pricing for live events
The algorithm adjusts prices based on booking velocity, remaining capacity, and time to event. High-demand shows increase in price automatically. Slower shows trigger promotional pricing to fill seats.

F&B pre-ordering
Guests add interval drinks during the ticket purchase flow. Orders are prepared before the interval and guests collect from a dedicated counter. No queue, no frustration. F&B per-head spend increases by up to 30%.

Subscriber and season ticket management
Automated renewal campaigns with early-bird pricing go out before subscriptions lapse. Subscribers manage their seats, preferences, and payment details online. Your box office team handles exceptions, not the routine.
Fill every seat. Serve every guest.
From the first ticket sold to the last interval drink served, every part of your operation connected in one system built for live entertainment.
Every seat mapped. Every booking live.
Premium seats priced for what the market will pay
Interval drinks sold before the curtain rises
Season ticket holders managed without manual effort
One report for every revenue stream

What theatres and live venues see after switching to Smeetz.
Maximise your ticket sales and streamline your operations with our unified commerce solution. Sell tickets for your shows, manage visitor data and build custom memberships from one central platform. Our dynamic pricing and optimisation tools will help you fill your venue and provide the best entertainment experience possible.
Before and after Smeetz.
Without Smeetz
- Static seat pricing regardless of demand or time to event
- Interval drinks ordered at a crowded bar during a short break
- Seating plans managed in a separate tool from the booking engine
- Subscriber renewals tracked in a spreadsheet
With Smeetz
- Dynamic pricing fills premium seats first and maximises yield
- Pre-order F&B during ticket checkout, collect at a dedicated counter
- Visual seating editor integrated with the booking engine
- Automated renewal campaigns with early-bird pricing
Everything your team needs, in one place.
From smart seating management to automated reconciliation, every tool your box office and operations team needs - all in one system.

35% Faster checkout
40% Less admin time
25% Higher cross-sell

35% Faster checkout
40% Less admin time
25% Higher cross-sell

35% Faster checkout
40% Less admin time
25% Higher cross-sell
Questions from theatre and live venue operators.
Yes. The platform includes a visual seating plan editor that supports rows, sections, accessibility seating, and best-available allocation. Seating maps sync with the booking engine in real time.
Payments are processed through a regulated, PCI DSS-compliant infrastructure. Smeetz manages the compliance requirements on your behalf, so your team does not need to handle payment security certification separately. Card data is never stored on Smeetz servers.
Settlement timing depends on your bank and the payment method used. Smeetz Embedded Finance supports standard and accelerated settlement options.
Yes. Season subscriptions can be configured with fixed or flexible seat options across multiple shows. Subscribers manage their preferences online. Your box office team allocates seats in bulk and handles swap requests from one admin view.
Yes. You set a minimum price floor for each show, so subsidised pricing is always protected. The algorithm optimises above that floor. You stay in control of your pricing policy - the AI handles the execution within the rules you define.
Yes. Seats can be marked as reserved, restricted, or allocated to specific groups directly in the seating editor. Restricted seats are removed from public availability automatically. Press and sponsor allocations are managed separately with their own access codes.
Group bookings can be taken online or by your box office team using the back-office booking flow. Corporate accounts can access a dedicated portal to book and manage their allocation. Invoicing is automated, with payment links sent directly to the buyer.
Built for live entertainment





























