Theaters & Live Entertainment

Every seat filled. Every show optimised.

Seated events, general admission, F&B pre-ordering, and dynamic pricing. One platform for theatres, concert halls, and live venues.

Red striped popcorn bucket, soda cup with straw, and film reel with scattered popcorn.Red and white striped popcorn bucket filled with popcorn, a red drink cup with straw, and a film reel.
Theaters & Live Entertainment
20% more
yield with dynamic seat pricing
Theaters & Live Entertainment
30% more
F&B revenue with pre-ordering
Zoos & Aquariums
Museums & Cultural Sites
Theaters & Live Entertainment
Family Entertainment Centers
Amusement Parks
Zoos & Aquariums
Museums & Cultural Sites
Theaters & Live Entertainment
Family Entertainment Centers
Amusement Parks
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The problem

What fragmented operations cost live venues.

Static seat pricing and manual seating plans are costing theatres and live venues real money every night of the season.

ticket icon

20%

of premium seats sold at standard prices without yield management

prohibited

30%

of interval F&B revenue lost when pre-ordering isn't available

hourglass

8 hrs

per week managing seating plans manually across shows

calendar

15%

of subscribers lapse without automated renewal campaigns

The solution

One platform for ticketing, seating, F&B, and subscriber management.

From the first seat sold to the last interval drink served, everything connected in one system built for live entertainment.

Person holding a tablet displaying a digital seating chart with ticket details for a 2021 event.

Visual seating editor

A seating plan editor that supports rows, sections, accessibility seating, and best-available allocation. Seating maps sync with the booking engine in real time. No separate seating tool needed.

Dynamic pricing calendar for October 2023 showing days with low, medium, and high demand color-coded.

Dynamic pricing for live events

The algorithm adjusts prices based on booking velocity, remaining capacity, and time to event. High-demand shows increase in price automatically. Slower shows trigger promotional pricing to fill seats.

People using self-service kiosks to buy tickets inside a modern movie theater lobby.

F&B pre-ordering

Guests add interval drinks during the ticket purchase flow. Orders are prepared before the interval and guests collect from a dedicated counter. No queue, no frustration. F&B per-head spend increases by up to 30%.

User interface for pricing strategy testing showing a calendar with price data and options to edit pricing models.

Subscriber and season ticket management

Automated renewal campaigns with early-bird pricing go out before subscriptions lapse. Subscribers manage their seats, preferences, and payment details online. Your box office team handles exceptions, not the routine.

PLATFORM

Fill every seat. Serve every guest.

From the first ticket sold to the last interval drink served, every part of your operation connected in one system built for live entertainment.

SEATING MANAGEMENT

Every seat mapped. Every booking live.

Visual seating editor with rows, sections, accessibility seating, and best-available logic. Syncs with the booking engine in real time. No separate seating tool. No desync between allocation and availability.
DYNAMIC PRICING

Premium seats priced for what the market will pay

The algorithm adjusts prices by booking velocity, remaining capacity, and time to show. High-demand nights earn more. Slower shows trigger promotional pricing before it is too late to fill seats.
F&B PRE-ORDERING

Interval drinks sold before the curtain rises

Guests add drinks during ticket checkout. Orders prepared before the interval. Guests collect from a dedicated counter - no queue, no frustration. F&B per-head spend increases by up to 30%.
SUBSCRIBER MANAGEMENT

Season ticket holders managed without manual effort

Automated renewal campaigns with early-bird pricing go out before subscriptions lapse. Subscribers manage their seats, preferences, and payment details online. Your box office team handles the exceptions.
REVENUE REPORTING

One report for every revenue stream

Ticket sales, F&B, merchandise, and subscription income in one dashboard. No manual reconciliation after each show. Performance by show, by channel, and by seat category - available the morning after.
Smartphone screen shows a theater ticket booking calendar with date-based pricing and demand color codes.
LIVE VENUE OPERATIONs

What theatres and live venues see after switching to Smeetz.

Maximise your ticket sales and streamline your operations with our unified commerce solution. Sell tickets for your shows, manage visitor data and build custom memberships from one central platform. Our dynamic pricing and optimisation tools will help you fill your venue and provide the best entertainment experience possible.

20%
more yield with dynamic seat
pricing
30%
more F&B revenue with pre-
ordering
8hrs
saved weekly on seating
management
15%
fewer lapses with automated
renewals
The difference

Before and after Smeetz.

Without Smeetz

  • Static seat pricing regardless of demand or time to event
  • Interval drinks ordered at a crowded bar during a short break
  • Seating plans managed in a separate tool from the booking engine
  • Subscriber renewals tracked in a spreadsheet

With Smeetz

  • Dynamic pricing fills premium seats first and maximises yield
  • Pre-order F&B during ticket checkout, collect at a dedicated counter
  • Visual seating editor integrated with the booking engine
  • Automated renewal campaigns with early-bird pricing
Features

Everything your team needs, in one place.

From smart seating management to automated reconciliation, every tool your box office and operations team needs - all in one system.

FAQ

Questions from theatre and live venue operators.

Still on the fence? Here are the questions we get most often from venue operators.

Built for live entertainment

See Smeetz in action for your venue.

Book a personalised demo and we will show you how seating, dynamic pricing, and F&B pre-ordering work together.
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