News

Smeetz and 11 Arches Announce Long-Term Partnership for New Theme Park, Kynren – The Storied Lands

Posted on February 23, 2025

Smeetz and 11 Arches are excited to announce a long-term partnership to deliver a cutting-edge, all-in-one commerce solution for Kynren – The Storied Lands, a brand-new theme park set to open in summer 2026, pending final planning approval. As a spectacular new daytime attraction within the wider Kynren park in Bishop Auckland, The Storied Lands will take visitors on an immersive journey through history, myth, and legend, featuring breathtaking live-action performances that bring the past to life.

Choosing Smeetz to Power Kynren – The Storied Lands

After an extensive evaluation process, 11 Arches has chosen Smeetz’s innovative unified commerce platform to power ticketing, food & beverage (F&B), and retail operations. The partnership will officially begin in 2025, aligning with the final season of Kynren’s current show format. Smeetz’s AI powered system will replace the existing ticketing infrastructure, enabling a fully integrated, data-driven operational approach.

Michael Slavin / Graham Emerson, 11 Arches:
"Creating Kynren – The Storied Lands is an ambitious project, and we needed a partner that could handle the complexity of a modern theme park’s operations while ensuring a seamless experience for our visitors. Smeetz stood out for its ability to unify ticketing, memberships, seating plans, retail, and F&B into a single platform, providing us with greater flexibility, operational efficiency, and valuable data insights. Their technology will play a crucial role in helping us bring this unique attraction to life."

Driving Digital Transformation and Enhancing Visitor Experience

The collaboration between Smeetz and 11 Arches aims to streamline operations, optimise sales, and enhance the customer journey. By integrating advanced technology and consolidating all sales processes into a single platform, Kynren will deliver a seamless, modern, and engaging visitor experience.

Nick Fenton, UK Sales Director at Smeetz:
"Kynren – The Storied Lands is set to audiences an experience not seen in the UK before and we’re proud to support 11 Arches in bringing this vision to life. 

This is more than just a tech upgrade—it’s about transforming how attractions engage with their audiences. I can’t wait for summer 2026, when this groundbreaking project becomes a reality and sets a new benchmark for immersive theme park experiences in the UK!"

For more information about Kynren – The Storied Lands, visit: https://www.11arches.com/news/post/kynren-announces-its-new-time-travelling-theme-park

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