A quick spotlight on Otium Leisure
Otium Leisure, a pioneering French company, has redefined the way we experience indoor entertainment. Operating under five distinct brands - Kids Empire, Fort Boyard Aventures, Speed Park, Kojump, and Horizon of Khufu - Otium Leisure has become synonymous with unforgettable leisure experiences that cater to all ages and interests.
Currently operating over 100 centers in Europe, Otium Leisure is a rapidly growing company, and it plans to open over 1,000 centers by 2030. It is also expanding into new markets, such as the Middle East and Asia. Otium Leisure naturally sets itself as the future leader of proximity leisure.
We’re excited to take you behind the scenes of the collaboration with Otium Leisure, unveiling how our cutting-edge Unified Commerce solution is enabling innovative Entertainment Centers to reach their growth objectives. We'll provide a closer look at each brand's unique attractions and show how Smeetz is supporting the brands surpassing their growth objectives!
The Horizon of Khufu brand
Horizon of Khufu is an immersive virtual reality experience that takes visitors on a mesmerizing journey through ancient Egypt, with a focus on the Great Pyramid of Giza. Created by Emissive, a French studio, in collaboration with Peter Der Manuelian, professor of Egyptology at Harvard University, Horizon of Khufu is designed to be as accurate as possible, based on extensive on-site research.
Visitors to Horizon of Khufu can explore the Great Pyramid and its surrounding structures, including spaces that are not typically accessible to the public, such as the burial chamber of King Khufu. The highlight of the experience is a virtual reenactment of King Khufu's funeral, a pivotal event in Egyptian history.
Horizon of Khufu is not only a journey through time but also a new perspective on the Great Pyramid, unveiling its hidden secrets. Initially available in Lyon (France), the experience has now expanded to London and Paris. In the next few months, the Horizon of Khufu brand will also conquer overseas with their first openings in the United States!
Smeetz collaborates closely with the Horizon of Khufu team to enhance the visitor experience. Let's delve into the remarkable technological integrations that are taking this immersive journey to the next level!
Putting technology at the service of hospitality to deliver flawless customer experiences
Enhancing Revenue Generation with Horizon of Khufu
One of the core strengths of Smeetz's unified commerce solution is its ability to streamline sales operations for Horizon of Khufu, delivering a double impact: ease of selling products through both online and on-site channels for individuals and groups, while turbocharging revenue with gift card sales.
1. Selling to Individuals and Groups
At Horizon of Khufu, our unified commerce solution provides the ability to effortlessly sell products to both individuals and groups. Whether you're planning a solo adventure through ancient Egypt or organizing a team-building experience for your colleagues, the online and on-site channels make the purchasing process smooth and convenient.
2. Boosting Revenue with Gift Cards
Gift cards are not just a thoughtful present; they're a powerful revenue booster. Horizon of Khufu leverages our technology to increase their income through gift card sales. These versatile cards not only make for excellent gifts but are also a great way to increase brand awareness.
Group Sales: Tailoring Unique Experiences
Organizers who embrace the hospitality approach understand the value of delivering unique and tailored experiences. Horizon of Khufu goes the extra mile by offering the possibility to privatize their space and activities for groups or business clients. Beyond the conventional online booking channels, the team enjoys the flexibility to create quotes for early openings or complete site privatization, all seamlessly managed by Smeetz.
In doing so, the Horizon of Khufu team can focus on curating the perfect experience for their customers, knowing that Smeetz has the rest well in hand.
Multi-Site Management: Expanding Reach with Ease
Horizon of Khufu's success knows no boundaries. With Smeetz's unified commerce solution, the team has the ability to efficiently manage multiple centers. This translates into the agility to launch new sites quickly across different countries. After the triumphant launch of their London site, Paris followed shortly after, with more implementations on the Horizon.
The Horizon of Khufu can strongly streamline the opening and management of new sites thanks to:
1. Replicating information across accounts
Whether in France, London or the United States, getting an account up and running is extremely fast as information can be replicated from previous locations.
2. Borderless payment infrastructure
Not only Smeetz Pay enables organizers to acquire payments anywhere in the world, it also drastically reduces the friction when launching new countries. With a clear onboarding process, the Horizon of Khufu team can be quick in action in launching its sites and start accepting payments locally and globally.
3. Global reporting
With multiple sites up and running, it’s important for the HK team to have a global understanding of how the business is performing. To do so, they can centralize the reporting from all the different sites and drive the business in the right direction.
Smeetz offers a comprehensive solution that empowers Horizon of Khufu's headquarters to seamlessly oversee their various sites. At the operational level, they can deploy dedicated teams onsite for each location, ensuring that every visitor enjoys a consistently outstanding experience.
Implementation of a Unified Commerce Solution: Centralized Excellence
Implementing Smeetz's unified commerce solution is a breeze for each Horizon of Khufu site. This straightforward approach ensures that every location benefits from a solution perfectly suited to its specific needs and operational preferences.
As a result, every Horizon of Khufu site can roll out its own customized point-of-sale solution, empowering ticketing teams to efficiently manage operations online and handle walk-in customers on-site. This site-specific approach allows for flexibility while maintaining a centralized system that harmonizes data from both channels, providing valuable insights and operational efficiencies.
In essence, Smeetz's unified commerce solution adapts to the specific needs of each Horizon of Khufu site, ensuring a seamless and efficient customer experience.
The collaboration between Horizon of Khufu and Smeetz underscores the profound impact of technology on crafting exceptional customer experiences. Through the lens of Smeetz's unified commerce solution, several key insights have emerged:
- Streamlined Sales: Smeetz streamlines Horizon of Khufu's sales for individuals and groups, enhancing online and on-site transactions, including gift card sales.
- Tailored Group Offers: Horizon of Khufu caters to group and business clients by offering personalized quotes and privatization options through Smeetz's technology.
- Efficient Multi-Site Management: Horizon of Khufu efficiently manages multiple centers and launches new sites across countries with Smeetz's comprehensive solution.
- Unified Commerce Implementation: Smeetz's site-specific approach deploys customized point-of-sale solutions, ensuring operational flexibility and data harmonization across online and on-site channels.
Beyond technology, this collaboration represents a partnership where dedicated teams work hand in hand to curate the best possible experiences for their customers. Horizon of Khufu and Smeetz are working towards setting a new standard for Entertainment Centers, making a testament to the future of customer-centric experiences and the power of technology to make them a reality.